WELDING A SEAMLESS B2B SALES EXPERIENCE: HOW ADOR WELDING STREAMLINED OPERATIONS WITH A CUSTOM SaaS SOLUTION

ABOUT ADOR WELDING

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Established in 1951 (formerly Advani-Oerlikon), Ador Welding is a leading manufacturer of high-quality welding equipment, consumables, and automation solutions. Their focus on innovation has been instrumental in India's industrial growth. Ador boasts a global presence in over 40 countries across the Middle East, Africa, and Southeast Asia. Their robust sales and distribution network empowers them to deliver solutions to a diverse clientele in critical sectors like defense, shipbuilding, oil and gas, railways, infrastructure, nuclear energy, power, and automotive.

Ador faced a cumbersome sales process which directly impacted their revenue. In a successful partnership with 7EDGE, a software development company, they addressed this specific challenge within their B2B sales process. This collaboration resulted in a transformative solution that streamlined operations, enhanced efficiency, and solidified Ador's position as a frontrunner in the welding industry.

PROBLEM CONTEXT

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Ador's B2B sales process was affected by numerous challenges that hampered efficiency and threatened satisfaction.  Firstly, an excruciatingly slow 60-day order processing time crippled internal operations, creating bottlenecks within Ador Welding and potentially delaying deliveries to distributors.  These lengthy wait times frustrated distributors. Additionally, managing distributor offers was a nightmare.  The lack of a centralized system made it difficult to efficiently approve, track, compare, and analyze numerous offers, further extending the already lengthy processing time.  Finally, the absence of a central communication platform fostered misunderstandings regarding order details and specifications, hindering transparency for distributors.

This cumbersome sales process, characterized by delayed payments and an abundance of manual tasks, demanded a transformative solution.  In seeking a remedy, Ador sought a partner capable of translating conceptual ideas into a functional product.  They needed a vendor with experience in software development and a proven track record in building solutions that could navigate the complexities of the B2B sales landscape.

SOLUTION OFFERED

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Ador Welding partnered with 7EDGE to develop their custom Distributor SaaS Solution. This innovative solution streamlined the B2B sales process for both Ador Welding and its distributors. Ador wanted to easily onboard new Distributors and provide a self-managed distribution management system to the distributor and their team and hence 7EDGE solutioned Custom SaaS Distributor Application where Distributors benefited from effortless onboarding with no software installations needed, while Ador Welding gains centralized control over user access and security. The SaaS model also reduces costs for all: predictable subscriptions for distributors and eliminated maintenance expenses for Ador Welding, allowing them to focus on core business activities. 

Distributors were able to effortlessly find welding equipment and consumables with a user-friendly search function. The application facilitates quick order placement with various options like trade orders, end-customer orders, and credit purchases. Real-time order tracking ensures transparency, while the ability to raise support tickets directly linked to orders provides seamless communication.

For Ador Welding admins, the application offers centralized control. They can manage distributor accounts, efficiently view, track, and approve orders, and benefit from automated delivery price calculations. Additionally, detailed reporting provides valuable insights into sales performance and distributor activity. This feature-rich solution empowers a more efficient and collaborative sales environment for both Ador Welding and its distributors. Ador was also able to create and manage highly personalized offers to all of its distributors under one platform. We also worked on an Ador Admin Mobile Application where the Ador team could manage the entire workflow at their fingertips without any delay.

WHY DID ADOR CHOOSE 7EDGE

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Ador Welding needed a vendor with experience in software development and a proven track record in building solutions that could navigate the complexities of the B2B sales landscape. 7EDGE was their perfect choice due to their combined expertise in SaaS development, cloud-native technology, and understanding of B2B sales complexities.  7EDGE's proven track record in building similar solutions and their focus on client needs throughout the development and implementation process likely solidified their position as the ideal partner for Ador's long-term success.

BUSINESS OUTCOMES

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The launch of the custom SaaS Distributor E-Commerce application proved transformative for Ador Welding. Streamlining the ordering process and offering a user-friendly interface empowered distributors to place orders faster, significantly increasing sales velocity. Conversion rates soared as a result of the application's intuitive design, while enhanced distributor satisfaction led to repeat business and potential referrals. This trifecta of positive outcomes translated to a substantial revenue increase, with Ador Welding experiencing a notable increase in their share value by 100%.

Beyond the immediate sales boost, the application's flexibility allows Ador Welding to offer highly customizable deals to distributors. This caters to individual distributor needs and further strengthens their long-term partnerships. The solution creates a win-win scenario, empowering Ador Welding with a powerful sales tool and fostering a network of happy and productive distributors.

ARCHITECTING MODERN SaaS APPLICATIONS ON AWS

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This section outlines how our solution leverages SaaS architecture principles on AWS to establish a secure and scalable multi-tenant environment, focusing on the pooled resource model for distributor isolation. The pooled model optimizes resource utilization by enabling shared resources, to dynamically adjust and accommodate the growing number of distributors. Additionally, the inherent scalability of the pooled model ensures the platform can easily handle increased demand from new distributors without requiring significant infrastructure changes.

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By adopting these strategies, our solution on the AWS pool model ensures a balanced approach to creating a secure, scalable, and efficient multi-tenant architecture.

ABOUT US

7EDGE is a Digital Product Engineering Company based in Bengaluru, India. Our core expertise lies in crafting modern applications with cloud-native services, specializing in microservices and serverless architecture tailored to the requirements of enterprises and startups alike. We are committed to delivering unparalleled solutions to industries and companies across the globe.

Our team, comprising over 85 cloud-certified engineers, is dedicated to excellence. We excel in building cloud-native applications embedded with AI capabilities on serverless architecture. Our proficiency extends to transforming legacy monolithic applications into API-driven microservices applications, fostering scalability and agility. Furthermore, we leverage serverless architecture and cloud-native services to deploy highly scalable infrastructure, ensuring businesses stay ahead in the digital landscape.

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All Rights Reserved 

TECHNOLOGY INTEGRATION

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HTML5

CSS3

Javascript

ReactJS

Python

React Native

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Established in 1951 (formerly Advani-Oerlikon), Ador Welding is a leading manufacturer of high-quality welding equipment, consumables, and automation solutions. Their focus on innovation has been instrumental in India's industrial growth. Ador boasts a global presence in over 40 countries across the Middle East, Africa, and Southeast Asia. Their robust sales and distribution network empowers them to deliver solutions to a diverse clientele in critical sectors like defense, shipbuilding, oil and gas, railways, infrastructure, nuclear energy, power, and automotive.

Ador faced a cumbersome sales process which directly impacted their revenue. In a successful partnership with 7EDGE, a software development company, they addressed this specific challenge within their B2B sales process. This collaboration resulted in a transformative solution that streamlined operations, enhanced efficiency, and solidified Ador's position as a frontrunner in the welding industry.

_______

Ador's B2B sales process was affected by numerous challenges that hampered efficiency and threatened satisfaction.  Firstly, an excruciatingly slow 60-day order processing time crippled internal operations, creating bottlenecks within Ador Welding and potentially delaying deliveries to distributors.  These lengthy wait times frustrated distributors. Additionally, managing distributor offers was a nightmare.  The lack of a centralized system made it difficult to efficiently approve, track, compare, and analyze numerous offers, further extending the already lengthy processing time.  Finally, the absence of a central communication platform fostered misunderstandings regarding order details and specifications, hindering transparency for distributors.

This cumbersome sales process, characterized by delayed payments and an abundance of manual tasks, demanded a transformative solution.  In seeking a remedy, Ador sought a partner capable of translating conceptual ideas into a functional product.  They needed a vendor with experience in software development and a proven track record in building solutions that could navigate the complexities of the B2B sales landscape.

_______

Ador Welding partnered with 7EDGE to develop their custom Distributor SaaS Solution. This innovative solution streamlined the B2B sales process for both Ador Welding and its distributors. Ador wanted to easily onboard new Distributors and provide a self-managed distribution management system to the distributor and their team and hence 7EDGE solutioned Custom SaaS Distributor Application where Distributors benefited from effortless onboarding with no software installations needed, while Ador Welding gains centralized control over user access and security. The SaaS model also reduces costs for all: predictable subscriptions for distributors and eliminated maintenance expenses for Ador Welding, allowing them to focus on core business activities. 

Distributors were able to effortlessly find welding equipment and consumables with a user-friendly search function. The application facilitates quick order placement with various options like trade orders, end-customer orders, and credit purchases. Real-time order tracking ensures transparency, while the ability to raise support tickets directly linked to orders provides seamless communication.

For Ador Welding admins, the application offers centralized control. They can manage distributor accounts, efficiently view, track, and approve orders, and benefit from automated delivery price calculations. Additionally, detailed reporting provides valuable insights into sales performance and distributor activity. This feature-rich solution empowers a more efficient and collaborative sales environment for both Ador Welding and its distributors. Ador was also able to create and manage highly personalized offers to all of its distributors under one platform. We also worked on an Ador Admin Mobile Application where the Ador team could manage the entire workflow at their fingertips without any delay.

Ador Welding needed a vendor with experience in software development and a proven track record in building solutions that could navigate the complexities of the B2B sales landscape. 7EDGE was their perfect choice due to their combined expertise in SaaS development, cloud-native technology, and understanding of B2B sales complexities.  7EDGE's proven track record in building similar solutions and their focus on client needs throughout the development and implementation process likely solidified their position as the ideal partner for Ador's long-term success.

_______

_______

The launch of the custom SaaS Distributor E-Commerce application proved transformative for Ador Welding. Streamlining the ordering process and offering a user-friendly interface empowered distributors to place orders faster, significantly increasing sales velocity. Conversion rates soared as a result of the application's intuitive design, while enhanced distributor satisfaction led to repeat business and potential referrals. This trifecta of positive outcomes translated to a substantial revenue increase, with Ador Welding experiencing a notable increase in their share value by 100%.

Beyond the immediate sales boost, the application's flexibility allows Ador Welding to offer highly customizable deals to distributors. This caters to individual distributor needs and further strengthens their long-term partnerships. The solution creates a win-win scenario, empowering Ador Welding with a powerful sales tool and fostering a network of happy and productive distributors.

This section outlines how our solution leverages SaaS architecture principles on AWS to establish a secure and scalable multi-tenant environment, focusing on the pooled resource model for distributor isolation. The pooled model optimizes resource utilization by enabling shared resources, to dynamically adjust and accommodate the growing number of distributors. Additionally, the inherent scalability of the pooled model ensures the platform can easily handle increased demand from new distributors without requiring significant infrastructure changes.

_______

By adopting these strategies, our solution on the AWS pool model ensures a balanced approach to creating a secure, scalable, and efficient multi-tenant architecture.

_______

7EDGE is a Digital Product Engineering Company based in Bengaluru, India. Our core expertise lies in crafting modern applications with cloud-native services, specializing in microservices and serverless architecture tailored to the requirements of enterprises and startups alike. We are committed to delivering unparalleled solutions to industries and companies across the globe.

Our team, comprising over 85 cloud-certified engineers, is dedicated to excellence. We excel in building cloud-native applications embedded with AI capabilities on serverless architecture. Our proficiency extends to transforming legacy monolithic applications into API-driven microservices applications, fostering scalability and agility. Furthermore, we leverage serverless architecture and cloud-native services to deploy highly scalable infrastructure, ensuring businesses stay ahead in the digital landscape.

AWS SERVICES USED

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